The work we do in service of the team, to develop it, to enable it to fulfil its potential, to help it grow, ... that is team craft.
The work we do in service of ourselves, our teams, our organisation, and our customers, to inspire and elevate them to their potential, ... that is leadership craft.
The work we do in the name of the product, in service of the user, to discover the product, to develop it, to enable it to fulfil its potential, to delight the customer, ... that is product craft.
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